Data Science is responsible for studying where information comes from, what it represents and how it can become a valuable resource in the creation of business and strategies. To do this, it seeks to mine large amounts of data to identify patterns to help an organization control costs, increase efficiency, recognize new market opportunities and increase the organization’s competitive advantage.
Data Science employs the disciplines of mathematics, statistics, and computer science. In addition, it incorporates techniques such as machine learning, cluster analysis, data mining, and visualization.
We invite you to watch our video where we talk about how Data Science is applied to digital marketing, putting on the table the advantages obtained by combining these two tools and why it is important that companies begin to implement this as a fundamental strategy.